Design clarity through calm leadership.

Design clarity through calm leadership.

Design clarity through calm leadership.

I help B2B startups & SMEs
build products that support business growth.

I help B2B startups & SMEs build products that support business growth.

Great design is a journey,
let’s explore new paths together.

Reach out

Reach out

Book intro

Book intro

Book intro

Available for projects from 15 July 2025

Companies I have partnered with

Companies I have partnered with

Design awards

Design awards

Throughout my career, I’ve enjoyed teaming up with exceptional professionals and leading projects that have been recognized with
the following design awards.

Throughout my career, I’ve enjoyed teaming up with exceptional professionals and leading projects that have been recognized with the following design awards.

Throughout my career, I’ve enjoyed teaming up with exceptional professionals and leading projects that have been recognized with the following design awards.

4・Red Dot Design awards

4・Red Dot Design awards

4・German Design awards

4・German Design awards

2・IF Design awards

2・IF Design awards

Services

01・Product Discovery & Strategy

01・Product Discovery & Strategy

01・Product Discovery & Strategy

02・Product Design

02・Product Design

02・Product Design

03・Fractional Design Leadership

03・Fractional Design Leadership

03・Fractional Design Leadership

Case studies

CASE STUDY

Building a Design Team from Scratch

Summary

Built and scaled the design function at UP42, evolving design from a reactive service to a strategic partner embedded in product development.

My Role

Product Design Lead – Built the team, scaled processes, and made design a strategic function inside the company.

Outcomes

∙

Increased in total sales & revenues

∙

Doubled the Monthly Active Users (MAU)

∙

Increased customer satisfaction (NPS>90)

CASE STUDY

Redesign of a key sales channel with UX Research in B2B

Summary

We introduced UX research for the first time and transformed UP42’s tasking platform from a complex, API-driven flow into a user-friendly web interface.

My Role

Lead Designer – User research, product vision definition, end-to-end design execution.

Outcomes

∙

Doubled orders after redesign

∙

Significant increase of self-service orders

∙

Established UX research as a strategic process

CASE STUDY

Designing a Better Buying Experience for B2B Sales

Summary

Redesigned a complex B2B sales process for Bonfiglioli, turning manual workflows into a global self-service platform that simplifies configuration and empowers customer autonomy.

My Role

Lead Designer – User research, product vision definition, end-to-end design execution.

Outcomes

∙

Reduced time-to-purchase

∙

Increased customer autonomy

∙

Improved sales team efficiency

CASE STUDY

Maestro Connect: An Industrial IoT Platform

Summary

End-to-end design of Maestro Connect for SCM Group, an IoT platform that optimized industrial operations, increased machine uptime, and enabled smarter decision-making.

My Role

Lead Designer – Field research,
UX strategy definition, supervision of design execution.

Outcomes

∙

Improved remote operations efficiency

∙

Faster adoption by operators

∙

Extended HMI design language to IoT

CASE STUDY

Unified HMI Design System for SCM Group

Summary

Designed a unified HMI system for SCM Group’s industrial machines, aligning fragmented interfaces and creating a consistent user experience across product lines.

My Role

Lead Designer – Field research, co-design workshops, interaction model definition, supervision of prototyping and UI design.

Outcomes

∙

100% usability score improvement (SUS)

∙

Reduced learning curve for operators

∙

Cut development time for new HMIs

Want to learn more?

Request folio

Request folio

About me

Hello, I’m Andrea Cattani, a Berlin-based freelance Product Design Lead, Advisor and Mentor.

Hello, I’m Andrea Cattani, a Berlin-based freelance Product Design Lead, Advisor and Mentor.

Hello, I’m Andrea Cattani, a Berlin-based freelance Product Design Lead, Advisor and Mentor.

With over 12 years of experience, I help B2B companies explore new opportunities, navigate complexity, and design solutions that drive real impact.

With over 12 years of experience, I help B2B companies explore new opportunities, navigate complexity, and design solutions that drive real impact.

With over 12 years of experience, I help B2B companies explore new opportunities, navigate complexity, and design solutions that drive real impact.

Curious by nature, I love uncovering insights and shaping human-centered solutions that empower professionals to do their best work.

Curious by nature, I love uncovering insights and shaping human-centered solutions that empower professionals to do their best work.

Curious by nature, I love uncovering insights and shaping human-centered solutions that empower professionals to do their best work.

Testimonials

What people say about working with me

What people say
about working with me

“Andrea brings a rare combination of deep expertise in UX research, design, and strategy. Whether it’s uncovering user needs, crafting intuitive designs, or defining strategic roadmaps, he excels in every aspect of the UX process. You can expect not just great skills, but a true partner in driving impact.”

Emre A.

UX Research & Service Design Manager @ Docebo

“Andrea brings a rare combination of deep expertise in UX research, design, and strategy. Whether it’s uncovering user needs, crafting intuitive designs, or defining strategic roadmaps, he excels in every aspect of the UX process. You can expect not just great skills, but a true partner in driving impact.”

Emre A.

UX Research & Service Design Manager @ Docebo

“Andrea brings a rare combination of deep expertise in UX research, design, and strategy. Whether it’s uncovering user needs, crafting intuitive designs, or defining strategic roadmaps, he excels in every aspect of the UX process. You can expect not just great skills, but a true partner in driving impact.”

Emre A.

UX Research & Service Design Manager @ Docebo

“Andrea managed to attract talented designers, build a team with them, and establish all the critical design processes a product/engineering-heavy organization needs. [...] Andrea is a solid Design Lead you would be lucky to have on your side, and will definitely try to hire again when I have a chance.”

Jorge F. G.

VP of Product @ UP42

“Andrea managed to attract talented designers, build a team with them, and establish all the critical design processes a product/engineering-heavy organization needs. [...] Andrea is a solid Design Lead you would be lucky to have on your side, and will definitely try to hire again when I have a chance.”

Jorge F. G.

VP of Product @ UP42

“Andrea managed to attract talented designers, build a team with them, and establish all the critical design processes a product/engineering-heavy organization needs. [...] Andrea is a solid Design Lead you would be lucky to have on your side, and will definitely try to hire again when I have a chance.”

Jorge F. G.

VP of Product @ UP42

"Andrea is a talented mentor both for in-house teams as well as for customers and partners, appreciated for his communication skills and his empathy. He is a creative thinker with a strong focus on innovation, a real team-worker who is able to create a positive atmosphere."

Silvia B.

Team Lead, UX Research @ Bynder

"Andrea is a talented mentor both for in-house teams as well as for customers and partners, appreciated for his communication skills and his empathy. He is a creative thinker with a strong focus on innovation, a real team-worker who is able to create a positive atmosphere."

Silvia B.

Team Lead, UX Research @ Bynder

"Andrea is a talented mentor both for in-house teams as well as for customers and partners, appreciated for his communication skills and his empathy. He is a creative thinker with a strong focus on innovation, a real team-worker who is able to create a positive atmosphere."

Silvia B.

Team Lead, UX Research @ Bynder

“He doesn’t just solve design problems—he guides you through them. With patience and clarity, he helps teams make decisions grounded in both user needs and business goals. His ability to lead with vision, bring structure, and foster a sense of ownership makes him an asset for any organization seeking to scale design maturity.”

Roberto C.

Senior UX Designer @ Capgemini

“He doesn’t just solve design problems—he guides you through them. With patience and clarity, he helps teams make decisions grounded in both user needs and business goals. His ability to lead with vision, bring structure, and foster a sense of ownership makes him an asset for any organization seeking to scale design maturity.”

Roberto C.

Senior UX Designer @ Capgemini

“He doesn’t just solve design problems—he guides you through them. With patience and clarity, he helps teams make decisions grounded in both user needs and business goals. His ability to lead with vision, bring structure, and foster a sense of ownership makes him an asset for any organization seeking to scale design maturity.”

Roberto C.

Senior UX Designer @ Capgemini

“Andrea has the talent to understand the pulse of the requirements and user pain points, and design efficient, award-worthy products. He’s never afraid to unlearn and grow, which makes working with him a joyful and inspiring experience. I miss working with him, but I keep watching his work.”

Bipin M.

Product Management Director @ Reya Health

“Andrea has the talent to understand the pulse of the requirements and user pain points, and design efficient, award-worthy products. He’s never afraid to unlearn and grow, which makes working with him a joyful and inspiring experience. I miss working with him, but I keep watching his work.”

Bipin M.

Product Management Director @ Reya Health

“Andrea has the talent to understand the pulse of the requirements and user pain points, and design efficient, award-worthy products. He’s never afraid to unlearn and grow, which makes working with him a joyful and inspiring experience. I miss working with him, but I keep watching his work.”

Bipin M.

Product Management Director @ Reya Health

“Andrea's approach was structured, data-driven, and actionable [...]. He understands what is necessary to build a successful product and a team, prioritizes accordingly, removing blockers and bringing clarity to complex problems, while fostering a positive attitude that makes working with him easy and stress-free.”

Daniel S.

Senior Frontend Engineer @ UP42

“Andrea's approach was structured, data-driven, and actionable [...]. He understands what is necessary to build a successful product and a team, prioritizes accordingly, removing blockers and bringing clarity to complex problems, while fostering a positive attitude that makes working with him easy and stress-free.”

Daniel S.

Senior Frontend Engineer @ UP42

“Andrea's approach was structured, data-driven, and actionable [...]. He understands what is necessary to build a successful product and a team, prioritizes accordingly, removing blockers and bringing clarity to complex problems, while fostering a positive attitude that makes working with him easy and stress-free.”

Daniel S.

Senior Frontend Engineer @ UP42

"He has a keen eye for detail, a user-focused mindset when it comes to design, and a strong ability to lead a team toward its goals - navigating obstacles and addressing all potential blockers along the way. He made a big difference not just to the success of the company, but also to the harmony and clarity between teams and colleagues."

Joni B.

Senior Frontend Engineer @ UP42

"He has a keen eye for detail, a user-focused mindset when it comes to design, and a strong ability to lead a team toward its goals - navigating obstacles and addressing all potential blockers along the way. He made a big difference not just to the success of the company, but also to the harmony and clarity between teams and colleagues."

Joni B.

Senior Frontend Engineer @ UP42

"He has a keen eye for detail, a user-focused mindset when it comes to design, and a strong ability to lead a team toward its goals - navigating obstacles and addressing all potential blockers along the way. He made a big difference not just to the success of the company, but also to the harmony and clarity between teams and colleagues."

Joni B.

Senior Frontend Engineer @ UP42

“An exceptional designer and one of the best I’ve had the chance to work with. Andrea combines deep expertise with a thoughtful, practical approach and empathy. Besides that he is a wonderful workshop facilitator and inspiring person. It would be a pleasure to collaborate with him again at some point in the future!”

Alex A.

Staff Product Designer @ Optimizely

“An exceptional designer and one of the best I’ve had the chance to work with. Andrea combines deep expertise with a thoughtful, practical approach and empathy. Besides that he is a wonderful workshop facilitator and inspiring person. It would be a pleasure to collaborate with him again at some point in the future!”

Alex A.

Staff Product Designer @ Optimizely

“An exceptional designer and one of the best I’ve had the chance to work with. Andrea combines deep expertise with a thoughtful, practical approach and empathy. Besides that he is a wonderful workshop facilitator and inspiring person. It would be a pleasure to collaborate with him again at some point in the future!”

Alex A.

Staff Product Designer @ Optimizely

"His ability to bring clarity to complex ideas through design was invaluable. Beyond his design leadership, what stood out to me most was how approachable and kind he was. [...] He also has a rare skill for managing multiple stakeholders effectively. He knows how to speak the language of each team, whether it is product, marketing, or leadership."

Navaneeth S.

Senior Product Marketing Manager @ UP42

"His ability to bring clarity to complex ideas through design was invaluable. Beyond his design leadership, what stood out to me most was how approachable and kind he was. [...] He also has a rare skill for managing multiple stakeholders effectively. He knows how to speak the language of each team, whether it is product, marketing, or leadership."

Navaneeth S.

Senior Product Marketing Manager @ UP42

"His ability to bring clarity to complex ideas through design was invaluable. Beyond his design leadership, what stood out to me most was how approachable and kind he was. [...] He also has a rare skill for managing multiple stakeholders effectively. He knows how to speak the language of each team, whether it is product, marketing, or leadership."

Navaneeth S.

Senior Product Marketing Manager @ UP42

View full recommendations on LinkedIn

View full recommendations on LinkedIn

View full recommendations on LinkedIn

Let’s create impactful
solutions together

Let’s create impactful
solutions together

Let’s create impactful
solutions together

Reach out

Reach out

Reach out

Book intro

Book intro

Book intro

Available for projects from 15 July 2025

Andrea Cattani・

2025

Reach out for work or support:

hello@andreacattani.com