I help B2B companies build and elevate design teams, optimize design workflows, and drive product innovation through strategy and research.

Great design is a journey—let’s explore new paths together.

Let's Explore Together

Hello, I’m Andrea Cattani, a Berlin-based freelance Product Design Lead.

With over 12 years of experience, I help B2B companies explore new opportunities, navigate complexity, and design solutions that drive real impact.

Curious by nature, I love uncovering insights and shaping human-centered solutions that empower professionals to do their best work.

Companies I have partnered with:

Design awards

4x Red Dot Design awards

4x German Design awards

2x IF Design awards

My Services

01

I help companies build and elevate design teams,
fostering ownership, alignment, and long-term impact.

CASE STUDY

Building a Design Team 


From Scratch

At UP42 GmbH, a fast-growing startup, I established a design function from scratch. This introduction improved team efficiency, streamlined decision-making, and drove measurable business growth.

Request the full case study

This service also includes:

Design Leadership

Design Maturity Improvement

Workshops Facilitation

Mentorship & Coaching

02

I help companies optimize design workflows, improving collaboration, efficiency, and strategic focus.

CASE STUDY

Driving Revenue Growth with UX Research in B2B Sales

By introducing UX research methodologies in product development, we were able to redesign a fragmented sales channel, improving efficiency and increasing revenue.

Request the full case study

This service also includes:

Design Ops Optimization

Research Ops & Knowledge Management

Cross-functional Collaboration

03

I help companies drive product innovation by combining strategic design and research, turning insights into impactful, user-centered solutions.

  • CASE STUDY

    Designing a Better Buying Experience for B2B Sales

    Through strategic design and UX research I designed an online product configurator for Bonfiglioli Group Spa, which simplified the configuration of complex products and purchasing.

    Request the full case study

  • CASE STUDY

    Unified HMI Design System for SCM Group

    I created a unified HMI design system for SCM Group, improving usability, boosting operator productivity, and reducing errors across diverse machinery.

    Request the full case study

  • CASE STUDY

    Maestro Connect: An Industrial IoT Platform

    I led the end-to-end design of Maestro Connect for SCM Group, an IoT platform that optimized industrial operations, increased machine uptime, and enabled smarter decision-making.

    Request the full case study

This service also includes:

UX Research

Product Discovery & Validation

Design Strategy

Competitive Analysis

Product Vision & Roadmapping

Let’s create impactful solutions together


tailored to your business needs.

Let's Collaborate

Andrea Cattani, 2025

hello@andreacattani.com

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